Social strategy Good with Money

Together with Aegon, we are making the Netherlands better and better with money! Because you’re not the only one who would rather not deal with it, would rather put it off or have no overview at all. We can do better, and we are happy to help with that!

Aegon’s mission is to make people happier financially: Good with Money we call it. This strategy for the coming period also comes to life on social in different content sections divided into hero, hub and hygiene layers. Of course, money or uberhappiness about finance is not necessarily a fun topic. That is why Glue Aegon is helping to make this content more fun and understandable by translating ‘Good with money’ into several interesting and social proof formats. This is how we make the target group really Good with Money.

Marise Sperling
Brand campaigns & content strategy project manager
"We have been working with Glue since the beginning of 2018, and we really like it! They sparkle with creativity, are flexible, always look for the best result, listen well and work quickly. One of the toppers was the campaign for Mortgages. With inspiring videos they really surprised us and our followers.