TikTok is more than just a social media platform; it is a cultural phenomenon. With more than 1 billion monthly active users, low CPM, sky-high engagement, it’s a miss to not use this platform as a brand. Yet many marketers find it difficult to find their way around this relatively new medium. What desired result are you looking for? A connection with your target audience, a new way to present your products, and of course, an increase in conversions.
TikTok: more than a trend 📊
What makes TikTok so special?
What works on TikTok? 💃
Creativity, spontaneity and authenticity
Influencers: the face of your brand 🌟
The voice and face of the newest generation
Your partner in TikTok marketing 🤝
More than just a TikTok agency
TikTok: more than a trend 📊
TikTok has taken the world by storm, growing into a platform with more than 2 billion downloads worldwide and 700 million users in Europe alone (source: join.marketing). What makes TikTok so special?
It goes beyond being a place for entertainment. TikTok offers a unique opportunity for brands to reach a younger audience; 41% of users are between the ages of 16 and 24. But make no mistake, where the strongest growing group is between 35-45 years old. The platform is maturing.
The algorithm encourages users to discover new content, which gives you as a brand the opportunity to easily reach a new audience. The platform’s new kind of algorithm makes it a new challenge, but also an opportunity for marketers. There is a world of possibilities for those willing to delve into the platform.
Please contact usWhat works on TikTok? 💃
TikTok is a stage for creativity, spontaneity and authenticity. What kind of content does well on this platform?
Humor, dance, music and challenges were the start of TikTok, but more and more diverse content is being posted. Videos with unique angles, humorous twists, educational tutorials and inspiring stories all find their own place on this platform. An effective TikTok strategy requires not only knowledge of what works, but also a willingness to experiment, innovate and communicate with your audience.
It is not enough to simply produce content; you must create content that lives. Content that evokes emotions, that engages a dialogue, that reflects the core of your brand. To do this, you need to have a clear picture of your brand identity and the target audience you want to appeal to. It requires a good balance between analysis, the use of creativity, strategy and spontaneity. This is where a social media agency, such as Glue, can be of great value.
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Influencers: the face of your brand 🌟
The importance of choosing the right influencers on TikTok is underestimated. It goes beyond employing a popular face; it is about finding the best match between influencer, brand and audience. It is about creating content that is real, visual expressions that tell a story that is remembered by the target audience.
According to (source: aspire.io), brands are increasingly partnering with micro-influencers, who can reach specific audiences. These influencers often have a stronger connection with their followers, and their recommendation may be more persuasive than for influencers with a larger audience. Finding the right match requires time and research, but this will be worth it in hindsight.
Please contact usYour partner in TikTok marketing 🤝
At Glue, we understand the power of influencers and the added value of TikTok. We are here to help you create an effective strategy based on your brand identity, creativity and connection with your target audience. Check out our website and contact us for a no-obligation introduction! ✨
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