Glue’s Social update

In the fast-paced world of social media, it is difficult to stay on top of the latest trends and developments. These trends offer new opportunities not only for content creation, but also for optimizing your audience’s engagement. We’ll take you through the latest trends in this blog post so you don’t have to figure it all out yourself!

TikTok Management Platform

TikTok has launched a new dashboard for creators. This platform provides tools for video upload, editing, performance analysis and more. With TikTok Studio, both new and experienced creators and small businesses can efficiently manage their TikTok activities.

The new TikTok Management Platform allows you to gain detailed insights into your content performance and audience behavior. This helps in making decisions and optimizing your content strategy. By using these tools, you can maximize your growth opportunities by discovering personalized recommendations and trending videos.

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Scoring in the Summer of Sports

With events such as the Summer Olympics and European Soccer Championships coming up, TikTok provides guidelines for creating sports-related content. Whether you’re sharing recipes for snacks during competitions or creating tutorials on improving the viewing experience at home, there are plenty of opportunities to join the conversation.

By capitalizing on sporting events, you can reach a wide audience that is actively seeking this type of content. Nearly 85% of users said they wanted to watch at least part of the Summer Games. This presents a golden opportunity for small and medium-sized businesses to connect with their audience through TikTok in a fresh and engaging way. ⚽🏅

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TikTok’s 60-Minute Videos

TikTok has gradually increased video lengths, from 15 seconds at launch to now as long as 60 minutes. This provides new opportunities for content creation and storytelling on the platform.

Longer videos can go deeper into topics, tell stories or provide extensive tutorials. This can be a great way to retain your audience longer and provide more valuable content.

Earlier we wrote a more extensive blog post about this, you can find it here.

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TikTok’s Floating Player Desktop

TikTok has introduced a new feature: a floating player option on the desktop. Allows you to continue watching videos while switching to other tabs.

This feature offers more flexibility when watching TikTok videos, especially longer format content. This can be useful for users who multitask or want to watch longer videos without leaving the app. This can improve the viewing experience and increase engagement. 💻🎬

Creating a TikTok Dashboard?

Expanding Instagram Notes

Instagram is testing new options for adding Notes to feed posts and Reels. These short messages act as conversation starters and are especially popular among younger users.

Use Notes to quickly generate engagement and start conversations. They are ideal for sharing short, catchy messages that encourage users to respond.

With more than 100 million teen accounts sharing a Note in the past 90 days, this feature is proving very effective for increasing engagement and starting conversations. ✍️🗨️

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Integration of Siri and ChatGPT

Apple has struck a deal with OpenAI to integrate the AI behind ChatGPT into Siri. This would not only make Siri more user-friendly, but also enable it to perform more tasks.

This development could open up new opportunities for AI-driven interactions on social media, such as automated customer service or personalized content recommendations.

The integration of advanced AI into platforms such as Siri shows how technology continues to evolve to improve user experiences. This can also change user expectations, which can affect how companies communicate with their audiences. 🤖🔊

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The world of social media continues to evolve at a rapid pace, with new tools and features transforming the way we create and share content. By embracing these trends, you can refine your strategies and gain an edge in the competitive online world.

Need help applying these trends to your social media strategy? If so, please feel free to contact us. We are ready to help you grow and shine on social media! 🌟📈

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