Glue x Dr. Oetker

The word is out! From now on, we will be handling all social media activities of Dr. Oetker Pizza. We are looking forward to it, because everyone knows: Pizza = Life!

Recently, we developed a content strategy through which we hope to make Dr. Oetker the most beloved brand in social pizzaland. In doing so, we want to position all sub-brands through one new pizza platform. With humorous and interactive content, we are going to address the younger audience in an innovative way. The focus here is on Instagram (@DrOetkerPizza_NL). Keep an eye on it, follow the channel, because we will be popping these months!

Stefan van Lint, senior brand manager Pizza explains, “From the flirty Ristorante, the cheeky Big Americans to the traditional of Casa di Mama, just try to bring that together on one pizza platform. With their creative interpretation, Lijm Amsterdam has shown that it can be done. This pizza platform is an excellent complement to our above-the-line campaigns. Striking, topical and funny, everything for today’s pizza fans.’