Getting started with Instagram


Why Instagram?

Why should you focus on Instagram at all? Let’s look at some interesting figures:

  • With more than a billion monthly active users, Instagram is one of the largest social media platforms in the world. That means you have access to a huge audience you didn’t reach before.
  • Did you know that Instagram stories are viewed by more than 500 million people daily?
  • As many as 90% of Instagram users follow at least one business account. This gives brands the opportunity to connect directly with their target audience and build valuable relationships.

Source: Search Engine Journal

With these figures in mind, it is clear that Instagram is an indispensable channel to employ in your online strategy. How exactly do you do this?

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Creating Instagram Business Account

It all starts with taking the first step: creating an Instagram Business account. Creating it is not difficult. Just follow these steps:

  1. Open the Instagram app and go to your profile.
  2. Tap the three dashes in the upper right corner and select “Settings.
  3. Scroll down and tap “Account.
  4. Tap “Switch to professional account.
  5. Select “Company” and follow the instructions to set up your account.

VoilĂ ! Within minutes, you have an Instagram Business account with many more features than a “regular” account.

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Right strategy

Now that you’ve set up your Instagram Business account, it’s time to choose a strategy that fits your goals and target audience. Without a strategy on Instagram, you can’t see the forest for the trees. But how do you determine which strategy is best for your business? We’ve created a handy page to help you choose the right approach. Check out our page on social media strategies for practical tips.

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Growing organically

Focusing on organic growth is a great start in the early stages of your Instagram account. It’s all about building a community with your audience and sharing content that appeals to them. But how exactly do you do that? Here are a few tips to get you started:

  • Regularly share engaging content that is relevant to your target audience.
  • Use hashtags smartly to increase your reach and attract new followers.
  • Be active and engaged in your community by responding to comments and posts from followers.

Need help with organic growth?
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Instagram Advertising

In addition to organic growth, Instagram also offers powerful advertising opportunities that allow you to expand your reach and make your message stand out among the crowd. Instagram ads allow you to target ads to your audience based on demographics, interests and behaviors. But how do you create effective Instagram ads that get results? Find out on our Instagram marketing page and get more reach and engagement for your Instagram posts.

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We will help you further

At Glue, we understand that setting up a successful Instagram strategy can be a challenging task. That’s why our experts are here to help you every step of the way. From strategy development to execution, we are here to support you on your journey to Instagram dominance. Contact us today and find out how we can create a great strategy for your business.

We would love to help you!
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