Brazilian Marketing: a new TikTok trend

You may have already seen it on TikTok and Instagram: companies promoting their products in a new way. Known as Brazilian Marketing, this trend originated in South America, particularly in Brazil.

Local stores looked for original ways to highlight their products on social media, this approach unexpectedly turned out to work very well. Now the trend is spreading like wildfire around the world, and many companies are testing it out on their social channels. See, for example, HEMA’s video.

Why is Brazilian Marketing already such a success, and do we expect it to continue to grow in the coming weeks? This has to do with TikTok, creativity and authenticity.

Brazilian Marketing is all about creating fast-paced content. By using unexpected hooks, the viewer sticks around and the videos create a lasting impression. This new way of creativity is appealing because it is fast, but most of all very funny.

With this, TikTok often pushes the edge. This trend is a good example of that: is it okay for a brand to capitalize on a video of someone falling or is this really just going too far? An ideal opportunity for marketers to strike the perfect balance here.

This is a question on the minds of many marketers. The success of Brazilian Marketing can be attributed to several factors. First, the videos are unexpected. This makes you, the viewer, keep watching what happens because you don’t expect the video to have a twist. In addition, the videos are fast. You have to watch a maximum of two seconds to linger right away because someone falls, or because something funny happens. Finally, Brazilian Marketing plays perfectly to real stories and human interactions.

In short, Brazilian Marketing is new trend that shows the power of social media and human connections. By focusing on authenticity, creativity and human connections, brands can leave an impression with viewers that sticks well. A fun video turns out to be more enjoyable than videos that only focus on sales.