5 tips for getting started with TikTok

What is TikTok?

What makes TikTok unique is its ability to set trends. Every day, new ideas go viral. 🌟 So it is not just a platform; it is unstoppable medium where you can transform from spectator to trendsetter with a few taps on the screen.

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TikTok 5 tips

As a brand, why do you really need to be on TikTok right now?

Were you not already on TikTok? Then it really is about time. This dynamic world offers many opportunities to reach a diverse and engaged audience. It was previously thought that the target audience on TikTok was of young age, but more and more ages can now be found on the channel.

With an algorithm that boldly promotes new content, every brand has a chance to go viral. 💫 Brands can build a deep connection with their target audience. This is your chance to make a lasting impression with the cutest videos and as a brand not only be seen, but remembered.

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How do you create and use a TikTok account?

Creating a TikTok account is a piece of cake and squeaky clean. Start by downloading the app from the App Store or Google Play. Open the app and tap “Me” to sign up. You can register via email, phone number or through an existing social account such as Facebook or Google. 📲

Once your account is active, personalize your profile by choosing a username and adding a profile picture that represents you or your brand well. Think of your profile as your business card; it should give an immediate impression of who you are and what followers can expect.

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5 TikTok tips
TikTok 5 tips

Navigating on TikTok is just as easy. The main page, or the “For You” page, displays an endless series of videos selected specifically for you based on your previous interactions. Swipe to go to the next video, or explore the ‘Discover’ page to search by hashtags, trends and music/sounds.

When you’re ready to create your own content, tap the “+” icon. Here you can record and edit videos with a range of tools TikTok offers, such as filters, stickers and text. Add music or sounds from TikTok’s extensive library to make your video go viral even faster. And remember: interaction is key. Respond to comments, like other videos and stay active. That’s how you build a community and expand your reach on the platform. 🌟

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5 tips for your TikTok account

  • Audience: Get to know the preferences of your target audience. Tailor your content to their interests to keep the audience captivated. 🎯
  • Authentic: At TikTok, everything is about authenticity. Showcase your brand’s unique personality and don’t be afraid to be human and approachable. People connect with brands they can consider “real. ‘Pretty’ content can be found on Instagram, ‘real’ content on TikTok. Not everything has to be perfect on this platform.
  • Trends: Stay on top of the
    latest trends
    and challenge yourself to put an original spin on them. Whether it’s a popular sound or a viral filter, if you’re smart about it, it can lead to an explosion of visibility. 🚀

TikTok 5 tips
5 blogs TikTok

  • Hashtags: As on other social platforms such as Instagram, hashtags help categorize content and make it visible to a wider audience. Be specific and relevant with your hashtags to attract the right viewers. In addition, the text you write in the video is also included in the algorithm. Therefore, write out clearly what happens in the video so that TikTok knows what kind of video you posted.
  • Interaction: TikTok is not a one-way street. Respond to comments, respond under others’ videos and encourage user-generated content. This not only builds relationships, but also strengthens your presence on the platform. For example, you might think about collaborating with an influencer.

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A good TikTok strategy

At Glue, we understand that starting on TikTok may feel like a big step. Our team of creatives is ready to help you every step of the way, from developing your first video to building an engaged community. Together, we can design a strategy that not only stands out, but produces real results. We create creative content that you can be sure will score with your target audience. 🌈

Get in touch and let’s create something great together on TikTok! Your brand deserves to be seen – let’s grab that spotlight! 📞✨

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Lijm Amsterdam | Social Bureau