Sdu is a publisher in the tax and legal sector. Sectors not necessarily known for innovation. Until now.
Traditionally, the tax and legal sectors aren’t known for their innovative approaches—until now. Sdu, a longstanding publisher within these sectors, has transformed its identity in recent years. Moving beyond traditional publishing, we’ve digitized our product portfolio and focused on developing software tools and solutions that are integral to our customers’ workflows.
The objective of our latest campaign, “Sdu: Ahead of Time,” is to showcase Sdu’s innovations and reposition the company as a leader in driving the innovation transition within the tax and legal fields. This campaign includes one overarching positioning strategy and four product-focused campaigns, structured around the touch-tell-sell principle.
We connect groundbreaking historical innovations to Sdu’s products, demonstrating their significant impact. Additionally, we incorporate humorous elements that resonate with our target audience by playfully critiquing outdated practices. This approach has not only been well-received but has also proven to be highly relatable.
