The favorite bank of 208,045 freelancers.
Knab is the go-to bank for freelancers, boasting a large number of satisfied customers and positive reviews. A campaign featuring real endorsements was, therefore, the perfect showcase for this socially-driven company and its partner, Lijm.
The campaign highlights real customers and comparison websites where Knab is frequently named as the top choice. The central theme of this campaign is that Knab is the favored bank among 208,000 freelancers.
We developed a campaign starring real customers, not actors. The four freelancers featured are actual Knab clients, chosen to emphasize authenticity, diversity, and the range of industries Knab supports. The most credible reviews come directly from the source, which is why they play a pivotal role in our campaign.
Each video of the campaign focuses on 1 person who speaks out about being a customer at Knab. This provides depth to Knab’s assessment in terms of price, convenience, completeness and service. In addition, a focus point in the campaign is also on the first step in entrepreneurship.
