Knab is the most recommended bank for ZZP’ers, already 300,000 ZZP’ers chose Knab.
A campaign starring clients, ZZP experts and influencers was therefore the perfect combination.
By focusing the campaign on trust and recognition with real customers, we showed what Knab can do for self-employed people. We organized a campaign with various influencers to highlight important themes such as switching, paying out, saving and tax. The influencers created authentic content in their own style. We also developed animations to inform viewers about why Knab is a good choice. To conclude, we made two Q&A videos answering frequently asked questions.
