What could be cozier and tastier than a barbecue when temperatures start to rise? With the Buitenkansjes campaign, we created delicious(er) summer content for DIRK.
As part of the Buitenkansjes campaign, we developed a number of formats, including the Barbecue Budget Battle. To give DIRK visitors some extra barbecue inspiration this year, we filled several red DIRK bags with all kinds of delicious BBQ products. Then the chef went to work with them and prepared some full BBQ buffet tables. Facebook visitors were asked to estimate the total cost of the bags for a chance to win DIRK barbecue barrel and BBQ credit. Who wouldn’t want that?
The campaign reached more than 500,000 people and had more than 50,000 engagement actions.
Martijn Wester
Manager of Social Media
"Together with Glue we created 4 incredibly cool and well-received BBQ Budget Battle videos! In a fun, easy and direct way, they took a lot of work off our hands and quickly adapted to Dirk's work and mindset."
