TikTok has released the “What’s Next 2024: Shopping Trend Report,” in which they share information about how trends on their platform are changing the way we shop online. This report, backed by extensive research from TikTok’s Global Marketing Science team, provides insights on consumer behavior and helps brands better understand how to capitalize on these trends. We share the key points.
Emotional connections
One of the main themes of the report is “Bending Emotions.” It highlights how consumers are looking not only for products, but also for emotional connections to brands:
- Brandship: Brands that build friendship-like bonds with consumers strengthen customer loyalty by being authentic and transparent.
- Glimmers: On TikTok, users find joy in sharing hopeful and joyful moments. Brands that contribute to this positivity can stand out.
- Newstalgia: Different generations can meet in shared memories and modern twists on old favorites. 🎮
Community for your brand
TikTok allows users to form communities around shared interests, leading to “Bending Communities.” This goes beyond demographic segments and creates new online cultures:
- Purchases: Consumers focus on high-quality and durable purchases. TikTok is becoming a trusted source for honest recommendations and experiences from makers, promoting valuable and long-lasting products.
- Community: Brands that embrace these converging communities can discover inspiring collaborations and new market opportunities. 🌐
- Global: Interest in international trends is growing, this offers brands the opportunity to promote their products globally and reach a wider audience.
Interaction on TikTok
The “Bending Relationships” trend highlights the shift toward more interactive and collaborative relationships between brands and consumers. Brands must actively listen to user feedback and turn it into product development and communication:
- Feedback: Users share candid reviews, and strategic brands leverage this feedback to improve products and customer interactions. This creates stronger bonds between brands and their customers.
- AI: Both brands and consumers are experimenting with AI to simplify the shopping process. TikTok has become a platform where people share their AI tactics and creative applications.
- Money: Users are looking for open and relatable (financial) discussions, which presents an opportunity for brands to offer (financial) products and services in a more accessible way.
New strategy
How can brands apply these insights? TikTok encourages brands to collaborate with their customers, take feedback seriously and embrace innovative technologies to stay relevant in a rapidly changing market. The report emphasizes that brands need to embrace creativity and authenticity and engage in meaningful interactions with their audiences.
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Inspired by these trends and ready to strengthen your social media strategy? Contact us for more information and find out how we can help your brand capitalize on the latest trends on TikTok and beyond. 🌿✨ Discover more about the report content by reading the full TikTok What’s Next 2024: Shopping Trend Report. 📈🚀
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