Capitalizing on the European Championship | The best social media strategy

The European Championship (EC) has started again and that means only one thing for brands: the perfect opportunity to boost your marketing strategy! The European Championship, with its global audience and passionate fans, offers many opportunities for brands to be visible and increase engagement. In this blog post, we explain why the EC is such a great time to get involved, how best to go about it and what the options are.

Why?

The European Championship is not only a sporting highlight, but also a cultural phenomenon that brings together millions of people. For the Netherlands, Louis van Gaal’s team plays an important role. Van Gaal expressed good expectations about the Dutch team’s chances. According to him, Orange has a strong selection and the prospects are positive. This provides an extra boost in national pride and involvement, which you can use in your campaign. At matches in which the Netherlands plays, such as the crucial group matches and hopefully further into the tournament, the whole of the Netherlands is glued to the tube. This provides a unique opportunity to be visible in a creative and relevant way.

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How best to approach this

Timing: Plan your posts around the games of the Dutch national team. This is the time when most attention is focused on the EC.
Inhakers: Use relevant hashtags and capitalize on current events and results. A well-timed catch-up can go viral and bring a lot of visibility.
Influencers: Work with influencers who have a strong connection to soccer and sports. They can promote your brand in an authentic way and reach a wider audience .

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What to consider

Relevance: Make sure your catches are relevant to your brand and target audience. A forced clutch can be counterproductive.
Authenticity: Be authentic in your communication. Fans recognize when a brand tries to hitch a ride without real involvement in the event.
Rules and Rights: Be aware of the rules surrounding the use of European Championship-related images and logos. Violating these rights can lead to legal problems .

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Opportunities

The opportunities to capitalize on the European Championship are endless. A few ideas to stimulate creativity:

Online Competitions: Organize competitions and give away European Championship-related prizes. This increases engagement and interaction with your followers.
Content series: Create a series of posts or videos that keep recurring throughout the tournament. This keeps your audience engaged and builds expectation.
User-Generated Content (UGC): Encourage your followers to share their own content related to the European Championship and your brand. UGC increases engagement and creates an authentic connection with your audience.

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We will help you further

The European Championship offers a unique opportunity to put your brand on the map and increase audience engagement. By strategically capitalizing on the games and atmosphere surrounding the tournament, you can take your marketing efforts to the next level. Glue is ready to help you every step of this process. Contact us today and find out how we can make your EK campaigns a huge success! 💪🎉⚽

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Capitalizing on the European Championship means that brands and companies capitalize on the European Football Championship by organizing marketing campaigns, social media posts or events related to this tournament. The goal is to capitalize on the increased public interest and engagement during the event.

Catching up on the European Championship offers brands the opportunity to ride on the popularity of the event, increasing their visibility and engagement with audiences. The tournament attracts millions of viewers worldwide, providing a great platform to reach a wide audience and drive brand loyalty.

Authenticity is crucial when catching on to big events. Make sure the campaigns align with your brand’s values and personality. You can do this by using creative content that is both relevant to the European Championship and your target audience, such as exclusive offers, contests or themed events that fit your customers’ interests.

One of the main pitfalls is appearing too superficial or forced, which can damage your brand’s image. You also need to watch out for legal restrictions, such as the unauthorized use of official European Championship logos and names. Make sure your campaigns are respectful and do not contain controversial themes or stereotypes that could be perceived negatively.

Social media platforms such as Instagram, Twitter, and Facebook are ideal for quick and interactive content. Furthermore, email campaigns and collaborations with influencers can provide a personal touch. Depending on your target audience, traditional media such as television and radio can also be effective in getting the message across to a wider audience.