Who do you reach where? 🌍
Who is your audience?
A unique positioning 🏆
Authenticity and connection
Translating your proposition 🎨
What will you end up communicating?
The power of collaboration 🤝
Collaborative partner in your success
Who do you reach where? 🌍
The world of social media is changing rapidly, so it’s good to figure out what is the most sustainable approach for you. Start with research as the basis of a social media strategy. Instagram and TikTok are just two of the many ways to reach your audience. Each platform has its own atmosphere, its own audience, and its own capabilities. Look at which platform suits your brand, your target audience and where you can stand out in the marketplace. That’s where the sweet spot is.
Please contact usA unique positioning 🏆
Positioning is not just about finding a place in the market; it is about creating that place. It’s about connecting your unique values and vision with the needs and wants of your target audience.
Your positioning should feel like a perfect fit with your brand identity, where every message, every ad, and every post seamlessly reflects who you are. It is a nexus of images, words, and emotions that bring your brand to life. It’s not just about what you say, but how you say it, and especially why you say it. It is about authenticity and connection, about engaging in dialogue rather than sending one-way traffic.
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Translating your proposition 🎨
Once you have broadly defined your positioning, you want to get concrete. What will you end up communicating? In your social media strategy, we work out at least 6 distinctive “signature formats,” 2 activation campaigns and 1 hero campaign. In doing so, we create the layering in your social communications that ensures you increase in reach, engagement, traffic and make money.
The most important thing about these ideas is not just originality; it is mostly about relevance. It’s about translating your brand into creative content that your audience understands and embraces. It’s about finding the right words, images, and emotions that not only reach the audience, but are remembered.
Please contact usThe power of collaboration 🤝
At Glue, we see ourselves not just as a social media agency, but as a collaborative partner in your success. As NL’s most social agency, we work socially with our client with empathy, flexibility and as a team. Do you feel that way? Contact us for a social strategy that sticks. 🚀
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